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5 titles found by: DEmo within all categories.
Description and facts about the sales and marketing disconnect.
An introduction to the disconnect between sales training and customer messaging -- helping salespeople "talk the talk."
A customer messaging model for rising above the competitive bakeoff in B-to-B organizations.
This 3-minute message introduces the Message Map as a "fix" for the sales-marketing disconnect.
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A 3-minute message on the importance of mapping customer messages to the customer buying cycle.