Mapping Messages to the Customer Buying Cycle

Presentation Information

Title:

Author:

Views:

Modified:

May 22, 2008

Length:

2 mins 40 secs , 7 slide(s)

Categories:

Sales , Marketing & Advertising

Tags:

sales marketing alignment , customer buying cycle

Description

A 3-minute message on the importance of mapping customer messages to the customer buying cycle.

Table of Contents

Question of the day: Why do 90% of marketing collaterals never make it to the big leagues? (0:16)
Marketing ROI at the point of sale (0:22)
How do you compete in a B-to-B environment? (0:37)
Customer buying cycle (0:52)
Map messages to the customer buying cycle (0:21)
Learn more about this topic (0:07)
Summary (0:05)