Creating a Web 2.0 Marketing Strategy

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Presentation Information

Title:

Author:

Jim Hanlin

Views:

291

Modified:

Aug 26, 2009

Length:

31 mins 16 secs , 27 slide(s)

Average Rating:

(6 ratings)

Categories:

Sales , Marketing & Advertising , Technology & IT

Tags:

marketing plan , video , Web 2.0 , webinars , email marketing , sales training , social media , online sales training , social networking , online marketing

Description

This program presented by the Learning Content Network and Brainshark discusses cost effective marketing practices to reach different generational groups and markets. A team of four expert speakers discuss the value of website resources, rich media tutorials, courses and presentations as well as the use e-newsletters, webcasts and social media applications like Facebook, Twitter, Blogs, LinkedIn, YouTube, and more. In this interactive presentation, you will learn how to: *Create a free, on-demand, rich media learning program about your products and services *Design an e-newsletter to establish brand awareness and generate sales leads *Use social media applications like Twitter, blogs, and Facebook to reach your markets *Develop your website to educate visitors about your products and services *Establish industry thought leadership for you & your organization *Escape the traditional marketing rut and do something that really works

Table of Contents

Here are the discussion topics that you will find in this title :

Intro
Welcome (0:30)
Our Panel (1:38)
U Chat (1:14)
What is Web 2.0? (1:3)
Web 2.0 (0:27)
Where are We Going? (0:57)
New School
New Marketing Goal (0:51)
Online Buying Stats (1:20)
Marketing Outcomes (0:35)
Poll: Your Organzation (1:16)
Tool Sets
What is in My Toolbox? (1:5)
Enhance Your Website (1:24)
Make Email Work (1:20)
Poll: Use Webinars? (0:32)
Wow �Em with Webinars (1:40)
Informal eLearning (3:18)
Poll: Social Media (2:3)
Marketing Strategy
Building Blocks (0:25)
Monitor the Conversation (1:30)
Find Customers and Prospects (0:40)
Create Valuable Content (0:53)
Social Media Optimization (1:34)
The New ROI (0:47)
Establish Metrics (0:49)
Tracking & Analysis (0:55)
Homework Assignment (2:7)
Thanks & Contact Information (0:23)

Additional Resources

The Truth About Social Media Marketing (900 KB)

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Comments and Reviews

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gortiz@salesforcesystems.com

Posted on September 02 2009

This was the most comprehensive, well structured explanation of Web 2.0 I've seen. Your team did a great job of di-mystifying the whole topic and providing a real game plan for people to get started. Thanks!

wharward@nc.rr.com

Posted on August 25 2009

I really liked the pinwheel in slide 5 to describe the components of web 2.0 marketing. It's very helpful in understanding all the tools available to help us with viral marketing.

ahzimmerman@yahoo.com

Posted on August 25 2009

Excellent pres for those new to the whole web 2.0 / social media marketing trend.