#3: My Marketing's Not Working - Why (Part 3 of 3)

Here are the discussion topics that you will find in this title :

• My Marketing's Not Working - Why (0:12)
• Step 3 : Develop powerful positioning and messaging (3:10)
• Messaging Exercises (3:17)
• Step 4: Validate pricing (3:43)
• Step 5: Acquire new leads push marketing (4:16)
• Step 6: Foster leads pull marketing (2:26)
• Tracking leads – relationship building & resource allocation (2:28)
• Step 7: Create a defendable marketing plan Present, don’t write! (1:55)
• Step 8: Refine plan over time (2:51)
• Final thoughts (2:3)
• Survey

• Marketing Truths (article) (202 KB)
• More Marketing With Less (article) (189 KB)
• The Lowdown on Down Market Marketing (article) (225 KB)
• No Time Marketing
• Mint Green Marketing